Hannah O'Neill Marketing Web Design Case Study
Company Overview
Hannah O’Neill Marketing is a solo marketing consultancy based in Northamptonshire, offering SEO audits, copywriting and flexible monthly marketing support to independent businesses and solopreneurs across the UK.
- Timeline: 2 Weeks
- Industry:Marketing Consultancy
- Package: Small Business
Services
- Design
- UX/UI
- SEO
Results
Faster Loading
More Leads
Objectives
- Position Hannah as a transparent, accessible alternative to traditional marketing agencies
- Make pricing and service tiers immediately clear to remove the guesswork small business owners face when hiring marketing support
- Convert visitors into audit purchases and monthly support enquiries through a structured, three tier service path
- Build trust through client results, ratings and a personal, founder led brand voice
- Support organic search visibility for small business marketing consultant and related terms
Challenges
- Independent business owners are often burned by agencies overpromising and underdelivering, so scepticism needs addressing directly
- Marketing services can feel intangible and hard to compare, so unclear packaging risks losing price sensitive visitors
- A solo consultant competing against larger agencies needs credibility signals without an agency's brand recognition
- Visitors arrive at very different stages, from just needing an audit to wanting ongoing support, so a single generic offer risks losing both
- The target audience is time poor small business owners who want a clear answer fast, not lengthy marketing jargon
Solution
We built a tiered service structure covering a Website Visibility Audit, a combined messaging and content package, and Monthly Marketing Support, with transparent pricing on every tier, a personal founder led narrative, and client results woven throughout the page to build trust quickly.
Process
- Structured services into three clear tiers matching different stages of need
- Wrote a founder led narrative to differentiate from traditional marketing agencies
- Added transparent pricing to every tier and package to remove guesswork
- Built a results and testimonials section featuring client outcomes and ratings
- Included a free downloadable resource as a low friction entry point for hesitant visitors
Styling
Website Prototype / Mockup:
Warm, personal, photography led homepage featuring Hannah with clear tiered pricing cards. Insert homepage screenshot.
Button Styles:
Friendly, rounded call to action buttons (Start Here, Get in Touch) avoiding anything corporate or aggressive
Brand Colours:
A warm, approachable palette reflecting a personal brand rather than an agency, paired with a confident accent for pricing and calls to action
Typography:
A friendly, modern sans serif for headings with a highly readable body font for longer explanatory copy
UI Elements:
Three tier pricing cards, testimonial carousel, and stat counters for years of experience, rating and clients served
Typography:
Clean, bold sans serif headings paired with a highly legible body font, prioritising readability on mobile
Heading Font:
Teko
The quick brown fox jumps over the lazy dog.
Paragraph Font:
DM Sans
The quick brown fox jumps over the lazy dog.
Results
The finished site gives Hannah a clear, credible alternative to the traditional agency pitch, with pricing and service tiers doing much of the persuasion before a visitor ever reaches the contact form. Clearer packaging helps visitors self select the right starting point, whether that is a one off audit or ongoing monthly support.
Audit Sales
Increase in audit purchases from the entry level tier
Retainer Leads
Growth in monthly retainer enquiries from small business owners
Free Resource
Stronger engagement with the free downloadable resource as a lead generation tool
Search Visibility
Improved organic visibility for small business marketing consultant search terms
Customer Feedback
Read Verified Client Reviews Before You Decide
Client testimonial to be added. Recommend requesting a short quote from Hannah O’Neill Marketing about the experience of working with us, covering communication, turnaround and the finished result.
David Miller
Sterling Transport Limited
Why This Project Is a Good Example of Our Approach
This project shows how we build trust for a personal, solo brand competing against agencies with far bigger budgets. It demonstrates strategic tiering of services around buyer readiness, a user focused, jargon free tone throughout, and a results driven approach that lets client outcomes do the selling.
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